The Berlin Team
Expertise and Passion
To appreciate branding as a process and to embed that point of view in the business requires expertise and the ability to solve problems in different fields.
That is why only people with extensive experience are part of our team; they have profound knowledge in the areas of marketing and brand management, of process management and IT and of change management and organizational development.
But what makes each of them so special is more than their know-how and motivation; it is in particular the desire to advance and push the limits of each of their disciplines while adding value for the client.
Recognition
We are proud that some of the projects of our team members have been internationally recognized: these awards testify to the energy and ambition with which we approach our work.
CyberLion,
Cannes Advertising Festival
EFFI / Integrated Marketing Award,
GWA Frankfurt
Golden World Medal,
New York Multimedia Festival
HighFive Award,
David Siegel Media New York
Communication Design Award,
iF Hannover
Stephan Platt, PhD (Principal)
(Proprietor) Head of Strategy
FocusBrand process management; brand performance management
BackgroundPlanning and implementation of integrated marketing and business processes; digital brand experience development; digital business strategy development; cross-channel personalization and eCRM strategies
IndustriesAutomotive; telecommunication; life science; FMCG
Franziska Aoudi
(Partner) Head of Business Development
FocusMarketing management; marketing process optimization
BackgroundDevelopment of marketing strategies; planning and implementation of integrated, cross-media marketing activities; account and project management; analysis, optimization and implementation of marketing and business processes
IndustriesAutomotive; auditing; healthcare; energy & oil
Chris Bleuel
Senior Consultant Interactive
FocusScenario development; concept mapping; interaction design
BackgroundDevelopment and implementation of web / app strategies; personalization and content strategies; information architecture and user experience design
IndustriesAutomotive; transportation; FMCG
Florian Langmack
Senior Consultant Brand Experiences
FocusBrand experience management; business process optimization
BackgroundCross-channel customer experience development; overall implementation with emphasis on marketing, design and HR; customer-focused restructuring of brand portfolio and organization
IndustriesAutomotive; chemical
Jordana Schramm
Senior Consultant Change and Transformation
FocusInternal branding; corporate culture; change management
BackgroundPlanning, implementation and evaluation of change programs; integration of social media / social collaboration modules into process and change projects
IndustriesFurnishing; lifestyle
Andreas Schürkmann
Senior Consultant IT
FocusDigital marketing management tools; dashboards; databases
BackgroundEvaluation of solution providers and software suites; technical direction for interface and process integration; development of functional specifications and technical requirements; programming and quality assurance
IndustriesAutomotive; transportation; media
Ingken Wagner
Senior Consultant Digital Experiences
FocusDigital communication and brand management; interactive strategies
BackgroundDevelopment of brand and communications concepts for interactive media; integration of digital platforms and services; development of digital applications for POS and spaces; social CRM
IndustriesAutomotive; consumer goods; B2B
Florian Werg
Senior Consultant Brand Strategy
FocusBrand experience management; multi-channel retail strategies
BackgroundPlanning and implementation of people-brand interactions with a focus on relationship-building; optimization of touch-points, processes and services; development and implementation of integrated physical and virtual retail formats
IndustriesAutomotive; B2B