Systemic Branding
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The Berlin Team
Expertise and Passion

To appreciate branding as a process and to embed that point of view in the business requires expertise and the ability to solve problems in different fields.

That is why only people with extensive experience are part of our team of seasoned freelancers; they have profound knowledge in the areas of marketing and brand management, of process management and IT and of change management and organizational development.

But what makes each of them so special is more than their know-how and motivation; it is in particular the desire to advance and push the limits of each of their disciplines while adding value for the client.

Recognition

Recognition

We are proud that some of the projects of our team members have been internationally recognized: these awards testify to the energy and ambition with which we approach our work.

CyberLion,
Cannes Advertising Festival

EFFI / Integrated Marketing Award,
GWA Frankfurt

Golden World Medal,
New York Multimedia Festival

HighFive Award,
David Siegel Media New York

Communication Design Award,
iF Hannover

Experts in Profile

Stephan Platt, PhD

(Principal) Head of Strategy

Franziska Aoudi

Head of Business Development

Chris Bleuel

Senior Consultant Interactive

Florian Langmack

Senior Consultant Brand Experiences

Jordana Schramm

Senior Consultant Change & Transformation

Andreas Schürkmann

Senior Consultant IT

Ingken Wagner

Senior Consultant Digital Experiences

Florian Werg

Senior Consultant Brand Strategy

Stephan Platt, PhD (Principal)

(Proprietor) Head of Strategy

FocusBrand process management; brand performance management

BackgroundPlanning and implementation of integrated marketing and business processes; digital brand experience development; digital business strategy development; cross-channel personalization and eCRM strategies

IndustriesAutomotive; telecommunication; life science; FMCG

Franziska Aoudi

Head of Business Development

FocusMarketing management; marketing process optimization

BackgroundDevelopment of marketing strategies; planning and implementation of integrated, cross-media marketing activities; account and project management; analysis, optimization and implementation of marketing and business processes

IndustriesAutomotive; auditing; healthcare; energy & oil

Chris Bleuel

Senior Consultant Interactive

FocusScenario development; concept mapping; interaction design

BackgroundDevelopment and implementation of web / app strategies; personalization and content strategies; information architecture and user experience design

IndustriesAutomotive; transportation; FMCG

Florian Langmack

Senior Consultant Brand Experiences

FocusBrand experience management; business process optimization

BackgroundCross-channel customer experience development; overall implementation with emphasis on marketing, design and HR; customer-focused restructuring of brand portfolio and organization

IndustriesAutomotive; chemical

Jordana Schramm

Senior Consultant Change and Transformation

FocusInternal branding; corporate culture; change management

BackgroundPlanning, implementation and evaluation of change programs; integration of social media / social collaboration modules into process and change projects

IndustriesFurnishing; lifestyle

Andreas Schürkmann

Senior Consultant IT

FocusDigital marketing management tools; dashboards; databases

BackgroundEvaluation of solution providers and software suites; technical direction for interface and process integration; development of functional specifications and technical requirements; programming and quality assurance

IndustriesAutomotive; transportation; media

Ingken Wagner

Senior Consultant Digital Experiences

FocusDigital communication and brand management; interactive strategies

BackgroundDevelopment of brand and communications concepts for interactive media; integration of digital platforms and services; development of digital applications for POS and spaces; social CRM

IndustriesAutomotive; consumer goods; B2B

Florian Werg

Senior Consultant Brand Strategy

FocusBrand experience management; multi-channel retail strategies

BackgroundPlanning and implementation of people-brand interactions with a focus on relationship-building; optimization of touch-points, processes and services; development and implementation of integrated physical and virtual retail formats

IndustriesAutomotive; B2B

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